Cost Per Acquisition (CPA) Cost per Acquisition (CPA)/Cost Per Action is a marketing metric that measures the average expenditure a company incurs to acquire a new client.
Social Media Marketing (SMM) Social media marketing (SMM) involves leveraging social media platforms such as Facebook, Instagram, and LinkedIn to create and share content, grow and engage with audiences, build relationships, and promote products or services.
Answer Engine Optimisation (AEO) The practice of structuring and optimising content so AI-powered platforms are likely to surface it in answers to user queries.
Content Syndication Content syndication refers to the process of distributing content through third-party websites or platforms, linking back to the original source, in order to reach a larger audience.
Go-to-Market (GTM) A Go-to-Market (GTM) strategy is a structured plan that defines how a product is launched and delivered to the target audience, with clear messaging, pricing, sales, and distribution protocols to drive adoption and revenue.
High Intent High intent is a marketing term used to describe the level of readiness or likelihood of a potential client to take a specific action, such as making a purchase or filling out a contact form.
Technographics Technographics refers to the collection and analysis of data related to the technologies, software, and digital tools used by individuals and organizations.
Buying Group A buying group is a cross-functional set of stakeholders within an organization who collectively influence and approve B2B purchase decisions, requiring revenue teams to engage multiple roles to build consensus.
Paid Media Paid media refers to a strategic marketing approach that involves the utilization of various paid advertising channels to promote products, services, or brands.
Marketing Leads Marketing leads are potential clients who have shown interest in a company's products or services.
